A piece in The Guardian on Sarah Solemani taking the Budget The Baby protest onto the Bridget Jones premiere.
Martha Hayes writes:
Sarah Solemani was drunk after a hen do and heading home on a night bus when she bumped into a friend and came up with one of those ideas that seem genius in the early hours of Sunday morning, but invariably never see the light of day. Only, in this case, it did. Less than 48 hours later, she was walking the red carpet at a world premiere in Leicester Square, wearing a dazzling Marchesa gown, and holding a matching placard that read BUDGET THE BABY: Fund creches on film sets #RaisingFilms.
The cause? Improving working conditions for parents in the film industry (the friend she bumped into, Line Langebek, is one of the founders of the initiative, Raising Films, and both women have toddlers). The film? The highly anticipated Bridget Jones’s Baby. It was extremely well executed, as drunken brainwaves go. “Sometimes all it takes is a bit of, ‘Hey! We’re over here,’” Solemani shrugs.